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The 30-Year Playbook: Bobby Genovese’s 5 Principles for
Backing the Right Business
30 years. 14 sectors. The deal evaluation framework Bobby Genovese has applied across every investment BG Capital has made since 1996. Now in a free guide for BG Capital newsletter subscribers.
Since founding BG Capital Group in 1996, Bobby Genovese has backed businesses across North America, the Caribbean, and Europe. Most investment frameworks teach theory. This one was built from pattern recognition, what Bobby actually noticed after doing it for three decades. The 30-Year Playbook captures that framework in five clear, actionable principles.
What The 30-Year
Playbook Covers
- Principle 1
Why management matters more than the market, and how Bobby evaluates a founding team in the first conversation. - Principle 2
The exit starts at entry. How BG Capital structures every investment with the end in mind from day one. - Principle 3
The capital trap. Why raising too much too early kills more businesses than raising too little. - Principle 4
Sector patience. How Bobby identifies the right moment to enter a market that others are abandoning. - Principle 5
The network multiplier. Why who you bring into a deal matters as much as the deal itself.
Bonus
The one question Bobby asks in every pitch meeting, and
what the answer tells him immediately.
This is not investment advice. This is 30 years of pattern recognition from someone who has backed businesses at every stage, in every cycle. The principles work because they come from doing, not from teaching.
BG Capital Group has operated across 14 sectors since 1996.